As the leading marketing agency that day in, day out helps cyber security companies to reach their goals, we know how challenging it can be to stand out and connect with your target audience. Every Pound Sterling, Euro or US Dollar dedicated to the marketing budget needs to be signed off in blood, sweat and tears; every Marketing Qualified Lead (MQL) secured is a gem. This report will enable you to shoot a little less in the dark!
• How to calculate your Google ads and LinkedIn budgets
• How much you should pay for a lead or MQL
• What is a good Click Through Rate (CTR) and Conversion Rate (CVR)
• What’s considered a good Open Rate (OR) for emails
• Is your social media delivering the traffic and engagement that it should