ABM solves issues that have emerged with the increased use of automation tools:

Firstly, many CRMs have become junkyards for leads, with no organizational structure and endless old contacts who have moved on from their original contact company. 

Secondly, while traditional online and offline lead generation techniques are fantastic for generating large quantities of top-of-the-funnel and largely unqualified leads, the process of ABM drives companies to qualify and then decide which of the companies they aim to progress further down the funnel.

This guide will show you how to plan and execute your ABM to perfection. 

• The benefits of ABM for B2B tech companies
• Deciding whether ABM is right for your company
• How to plan, set KPIs and execute your ABM campaign
• Setting up your ABM on HubSpot
• How to measure your progress and success