There are approximately 1500 cyber security companies, each flooding the market to generate literally thousands of marketing messages. With each one fighting for the same marketing budgets, securing leads can prove to be a tricky task. So how can you get heard through all of the noise?

Marketing Envy has compiled the ultimate marketer’s go-to guide. The guide includes 25 tips, tricks and ideas that have been tested  in countless campaigns, working with some of the most impressive cyber security and cloud infrastructure companies. Use them to create lead generation magic.

• The lead generation process and how to implement each step as part of  your cyber security marketing strategy
• Creating irresistible cyber security-specific content offers
• Adapting content assets to the different buying stages
• Analyzing and optimizing CTAs, landing pages and forms through A/B testing
• Sourcing quality leads through numerous channels
• Reducing the cost-per-lead while delivering quality leads to your sales team